The Brand Story

Newcastle is no longer just steel mills and coal mines. Its beautiful environment offers a vibrant, energetic and interesting place to live and work in.

As the city has grown and changed so have the characteristics and attributes that define it. This brand aims to encapsulate the new story of Newcastle, demonstrating the diversity, vibrancy, surprise and world class the city now possesses. The brandmark uses colour to challenge perceptions of the city.

The various hues suggest the different dimensions, activities and influences available in terms of commercial, recreational and lifestyle opportunities that Newcastle has to offer.

The result is a fusion of colour that is surprising, animated and energetic.

The City of Newcastle encourages all Newcastle based businesses, groups and events to use the Newcastle Brand on all communication products and materials. The brand assets and style guide are available under 'Media downloads' below.