It’s interesting to think of a city brand like a world-class choir.
Each member of the choir must sing the same song, to the same tune, at the same time to ensure they deliver a clear, strong, powerful and uniform message. The same can be said for supporting a city brand.
That’s why we have created the Brand Newcastle media kit. The media kit helps achieve consistent and coherent application of the Newcastle brand and ensure all Newcastle businesses who wish to use the Newcastle brand are communicating the same message.
The City of Newcastle openly invites all Newcastle businesses to embrace and use the Newcastle Brand on all communication, products and materials.