Green Strip


The City of Newcastle has been busy telling the brand story, and even though the tale has just begun we’ve already had some great successes. From branded buses to a new ‘brand inspired’ image and video library, the Newcastle brand is becoming more and more visible in our community and is helping to spread the Newcastle message that we are a city with world class industry, business and research, a city that is always changing and a city with hardworking genuine people. Click on the news items below and follow the journey.

Get Involved

Get Branded

To help tell our story, we need the support of Newcastle based businesses, events and groups.

Get involved with Brand Newcastle >


Media downloads

The City of Newcastle takes pride and delight in inviting all Newcastle based businesses to use the new brand.

View style guide, logos and FAQ >


Download the Brand story

To reflect its many new dimensions, a brand has been created for Newcastle that will change perceptions about us.

Download the Brand story >