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Media downloads

It’s interesting to think of a city brand like a world-class choir.

Each member of the choir must sing the same song, to the same tune, at the same time to ensure they deliver a clear, strong, powerful and uniform message. The same can be said for supporting a city brand.

That’s why we have created the Brand Newcastle media kit. The media kit helps achieve consistent and coherent application of the Newcastle brand and ensure all Newcastle businesses who wish to use the Newcastle brand are communicating the same message.

The City of Newcastle openly invites all Newcastle businesses to embrace and use the Newcastle Brand on all communication, products and materials.

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Style Guide

The style guide is the go-to resource to help your business promote the Newcastle Brand while ensuring correct and consistent application of the brand across various media.

Brand Newcastle Style Guide
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The City of Newcastle recently obtained a library of images and video to accompany the vibrant Newcastle brand. This library is available for local businesses and organisations to use in marketing campaigns and marketing materials. To find out more please contact Gemma der Kinderen on or (02) 4974 2895. Here’s just a small selection of images and video footage available.

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Have any questions? You'll probably find the answer here.

Get Involved

Get Branded

To help tell our story, we need the support of Newcastle based businesses, events and groups.

Get involved with Brand Newcastle >


Media downloads

The City of Newcastle takes pride and delight in inviting all Newcastle based businesses to use the new brand.

View style guide, logos and FAQ >


Download the Brand story

To reflect its many new dimensions, a brand has been created for Newcastle that will change perceptions about us.

Download the Brand story >