The Challenge
The Project
Brand Newcastle "Essence"
Creating the Brand
The Result
The Opportunity
Get Involved
Get Branded
To help tell our story, we need the support of Newcastle based businesses, events and groups.
Get involved with Brand Newcastle >
Media downloads
The City of Newcastle takes pride and delight in inviting all Newcastle based businesses to use the new brand.
View style guide, logos and FAQ >
Download the Brand story
To reflect its many new dimensions, a brand has been created for Newcastle that will change perceptions about us.
Download the Brand story >