See Change
The story of Newcastle is an ever-changing one. From its blue-collar industrial past, Newcastle has evolved into a sophisticated, world-class city of opportunity.
World Class Stories
Ausgrid
Following a competitive process, the Australian Government chose Ausgrid to lead the $100 million Smart Grid, Smart City initiative across five sites in Newcastle, Sydney and the Upper Hunter. Read the Ausgrid story
Guanabana
Newcastle based fashion label Guanabana is designed and directed by Norwegian born Linda Bergskas. After moving to Newcastle. Read the Guanabana story
Hunter Wetlands Centre
Newcastle natural attraction Hunter Wetlands Centre is the first community wetlands to be awarded a listing under the Ramsar Agreement. Read the Hunter Wetlands Story
Get Involved
Get Branded
To help tell our story, we need the support of Newcastle based businesses, events and groups.
Get involved with Brand Newcastle >
Media downloads
The City of Newcastle takes pride and delight in inviting all Newcastle based businesses to use the new brand.
View style guide, logos and FAQ >
Download the Brand story
To reflect its many new dimensions, a brand has been created for Newcastle that will change perceptions about us.
Download the Brand story >